'The Marketing Chief Speaks' With Toyota's Bill Fay

Bill Fay has battled a recall crisis, disruptions from the Japan earthquake and the lingering effects of recession in his 15 months as Toyota's marketing chief. Now he's in a position to rebuild the brand with the arrival of 11 new and redesigned products by the end of next year. Fay is crafting marketing campaigns to fit the scope and audience of each. They range from Toyota's “biggest, most integrated, most comprehensive” launch of the 2012 Camry to pinpointed, Internet-based pitches for the Yaris.