LAFAYETTE, Ind. -- Kim Custer, a longtime public relations executive, died May 20. He was 62.
Custer began his 22-year career in the auto industry in 1988 as head of Mitsubishi Motor Sales of America's corporate communications and public relations. In 2002, he moved to Kia Motors America, where he spent four years as corporate communications director.
After a stint as senior public relations adviser at MG Motors U.K. from 2006 to 2007, Custer worked for the Association of International Automobile Manufacturers -- now called the Association of Global Automakers -- from 2007 to 2010 as director of communications.