Marketing

Auto loan delinquencies dip; credit terms ease, new report says

3:43 pm U.S. ET | Aug. 31
Automotive lending continued to rebound in the second quarter, with loan delinquencies falling for the second consecutive period, Experian Automotive said in a new report. And in another sign credit is becoming more widely available to new-car shoppers, lenders made a slightly higher percentage of auto loans to nonprime and subprime customers during the second quarter.... Read More »
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Advertising

Chevy to dealers: Let Cruze shoppers test-drive competitors

3:03 pm U.S. ET | Aug. 31
Chevrolet is asking its 3,000 dealers to prepare for the late September launch of the new Chevrolet Cruze compact by purchasing competitors' vehicles for test-drive comparisons.... Read More »
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Television remains a mainstay among GM marketing options

10:01 am U.S. ET | Aug. 30
General Motors Co. marketing chief Joel Ewanick is bullish on TV. In an industry pouring money into social media and other communication channels, Ewanick thinks some of the best campaigns still start with TV.... Read More »
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GM'S NEW PITCH

Marketing boss Ewanick: 'We've got to get back to telling our story'

12:01 am U.S. ET | Aug. 30
Joel Ewanick, General Motors Co.'s new marketing chief, says he'll keep bringing in new blood until the automaker gets its marketing messages right.... Read More »
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MARKETING STRATEGY 2011

Ford marketing ready to go global

12:01 am U.S. ET | Aug. 30
With the launch of seven new, restyled or redesigned vehicles this year, Ford Motor Co. is placing more resources into marketing as it tries to build on its return to profitability and higher market share.... Read More »
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MARKETING STRATEGY 2011

With new crossover, TV ads, Mini thinks bigger

12:01 am U.S. ET | Aug. 30
Mini USA's lineup is rapidly expanding; it's adding models and entering new segments.... Read More »
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Sales

AutoNation to bid on ‘multiple' Fiat franchises

10:46 am U.S. ET | Sept. 2
AutoNation Inc. said today it plans to bid on "multiple" Fiat franchises after Chrysler unveiled its plans for the brand to dealers at a meeting in Detroit on Monday. COO Michael Maroone said he was impressed with the presentation. AutoNation intends to seek multiple Fiat franchises, although it hasn't determined how many or where, he said.... Read More »
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Dealers

Lincoln future product and branding tops Ford's to-do list

2:53 pm U.S. ET | Sept. 3
Ford plans to further differentiate the Lincoln and Ford division product lineups, while giving the luxury Lincoln brand a “point of view,” company leaders promise. Ford is also planning for fewer Lincoln dealerships in major metro areas.... Read More »
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Finance & Insurance
FINANCE & INSURANCE

Sonic tries no-haggle F&I prices

12:01 am U.S. ET | Aug. 25
Sonic Automotive Inc., the nation's second-largest dealership group, will begin a test of no-haggle pricing at finance and insurance offices in two markets on Sept. 1. The pilot is part of the publicly held retailer's effort to make shopping faster and easier for customers, says Jeff Dyke, Sonic's executive vice president. Haggling lengthens the transaction time.... Read More »
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Remarketing

Prices of used SUVs, crossovers surge 30% from last year, Edmunds says

4:12 pm U.S. ET | Aug. 20
Some used SUVs and crossover vehicles are selling at retail for 30 percent more than they did last year, in a sign of how high used-vehicle prices remain. But on average, prices of used vehicles retreated again in July from record levels this spring.... Read More »
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Service & Parts

Kia recalls Souls and Sorentos for fire risk

2:58 pm U.S. ET | Sept. 2
Kia Motors America said today it is recalling about 35,000 2010-11 Souls and Sorentos because faulty wiring harnesses could short and cause a fire. The recall affects about 23,972 2010 Soul compact crossovers equipped with a special lighting system that includes illuminated front speakers in the interior door panel.... Read More »
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NADA

As business improves, dealers increase their giving

12:01 am U.S. ET | Aug. 16
Many dealers have scaled back their philanthropy during the recession. An informal survey conducted by Automotive News in July shows that 70 percent of the 132 respondents reduced their donations during the worst of the recession. But the good news is half of that group has restored some or all of that support.... Read More »
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