BLOG: Diana T. Kurylko

For Porsche, wave of new models, fatter dealer profits on horizon

Posted 2:12 pm U.S. ET, April 6
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The diesel-powered Cayenne SUV debuted at the New York auto show and goes on sale in September.
Three redesigned cars in 12 months isn't a big deal for most car companies. But it is for Porsche.
Porsche has only five model lines and by year end, three of its four cars will have been overhauled. The redesigned Porsche 911 coupe and convertible went on sale Feb. 4. The third-generation Boxster roadster debuts in June and the redesigned Cayman c ...
     Continue reading "For Porsche, wave of new models, fatter dealer profits on horizon" » Apr 6, 2012 2:12 pm U.S. ET
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Don't worry, Mercedes isn't going too small

Posted 12:42 pm U.S. ET, April 5
NEW YORK -- Mercedes-Benz is going small, but not too small, says its new U.S. chief.
A concept four-door with sporty coupe styling will be shown in Los Angeles later this month. It will be a preview of the new A/B compact vehicles the automaker will begin selling in the United States starting late next year, Mercedes-Benz USA CEO Steve Cannon said ...
     Continue reading "Don't worry, Mercedes isn't going too small" » Apr 5, 2012 12:42 pm U.S. ET
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Land Rover dealers want more Evoques

Posted 9:25 pm U.S. ET, Feb. 5
LAS VEGAS -- It has been years since Land Rover North America had a hot, pricey product in short supply.
That's why dealers are pleading for more of the new compact Evoque three- and five-door SUV, which has an entry price with transportation of $43,995 for the five-door model and $44,995 for the three-door.
W ...
     Continue reading "Land Rover dealers want more Evoques" » Feb 5, 2012 9:25 pm U.S. ET
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How BMW jumped into the Super Bowl

Posted 8:31 am U.S. ET, Feb. 5
LAS VEGAS -- BMW of North America’s commercials during the Super Bowl weren’t planned. It happened quickly and it wasn’t a corporate decision.
Dan Creed, vice president of marketing, said BMW created six digital spots to run on the Internet as part of its major advertising campaign for the new generation 3-series sedan. The car go ...
     Continue reading "How BMW jumped into the Super Bowl" » Feb 5, 2012 8:31 am U.S. ET
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For Fiat, a mini lesson in launching a tiny car

Posted 12:33 pm U.S. ET, Jan. 11
Mini to Fiat-Chrysler chief Sergio Marchionne: Here's some free advice from the brand whose success you tried to emulate with the not-so-successful Fiat 500.
Mini sold a record 57,511 vehicles last year in the United States, its biggest market. Ten years ago when Mini launched here, it sold 24,590 cars -- far more than even U.S. management expected ...
     Continue reading "For Fiat, a mini lesson in launching a tiny car" » Jan 11, 2012 12:33 pm U.S. ET
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Mercedes played waiting game with BMW, Cannon says

Posted 11:20 am U.S. ET, Jan. 9
Mercedes-Benz USA was indeed playing a cat-and-mouse game with BMW when it delayed reporting its 2011 U.S. sales in a tight race to be the No. 1 luxury brand in the United States, CEO Steve Cannon admitted this morning during breakfast with Crain Communications editors and reporters.
"We were testing the numbers and the wire was waiting on a phone ...
     Continue reading "Mercedes played waiting game with BMW, Cannon says" » Jan 9, 2012 11:20 am U.S. ET
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BMW, Mercedes still counting down to the last U.S. sale

Posted 9:02 pm U.S. ET, Jan. 4
Mercedes-Benz USA and BMW of North America delayed releasing their 2011 U.S. sales results today, leaving the U.S. luxury sales race undecided.
And it's a big deal for both -- something neither company's CEO will admit publicly. But company executives wink at you and say it sure would be nice.
Mercedes-Benz sai ...
     Continue reading "BMW, Mercedes still counting down to the last U.S. sale" » Jan 4, 2012 9:02 pm U.S. ET
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With shoots of Ferry Porsche, new Beetle generates a big smile at VW

Posted 3:51 pm U.S. ET, July 15
Enthusiasts have been comparing the profiles of the redesigned 2012 VW Beetle to the Audi TT and Porsche 911 for months.
And Volkswagen executives are grinning about the comparison.
"The genes of Ferry Porsche are in all the cars," Rainer Michel, vice president of product marketing and strategy for Volkswagen o ...
     Continue reading "With shoots of Ferry Porsche, new Beetle generates a big smile at VW" » Jul 15, 2011 3:51 pm U.S. ET
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Mercedes rolls out the glitz for flagship showroom

Posted 1:50 pm U.S. ET, June 22
The sputtering U.S. economic recovery may pose the biggest risk to the auto industry's growth prospects this year, but it isn't deterring Mercedes-Benz from celebrating the opening of a flagship showroom in the Big Apple.
Mercedes-Benz USA -- pouring on the glitz for stars, dealers and customers -- threw a gala last night to show off its gleaming n ...
     Continue reading "Mercedes rolls out the glitz for flagship showroom" » Jun 22, 2011 1:50 pm U.S. ET
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