Clint and Sergio: Can-do Chrysler's brand builders

Posted 3:08 pm U.S. ET, Feb. 6

Peter Brown is publisher and editorial director of Automotive News.

Clint Eastwood and Sergio Marchionne. Not, at first glance, an obvious pairing. But the two gentlemen combined for an unlikely branding value over the weekend.
Eastwood's evocative "Halftime in America" spot on the Super Bowl lit up the Internet just a day after Chrysler CEO Marchionne told America's car dealers that Chrysler and the industry would ...
     Continue reading "Clint and Sergio: Can-do Chrysler's brand builders" » Feb 6, 2012 3:08 pm U.S. ET Post Comment  |  Permalink

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The CAFE course is set; we'll see how sales, jobs survive

Posted 6:09 pm U.S. ET, July 29
The right CAFE number for 2025 may well be 54.5 miles per gallon. Heck, let's go crazy and round up to 55.
A fine number.
The wrong CAFE number is today's. Instead of some pathetic number in the 20s, fuel economy in 2011 should be 40 mpg or higher.
But because for three dec ...
     Continue reading "The CAFE course is set; we'll see how sales, jobs survive" » Jul 29, 2011 6:09 pm U.S. ET Post Comment  |  Permalink

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