VW launches global creative ad agency review
The Volkswagen Group launched a global creative agency review for its namesake brand as executives at the German auto giant look to centralize marketing control and improve VW's image in the wake of diesel emissions violations.
Huge promotion floats customers' boats
It's anchors aweigh for three Kia dealerships in Florida that build repeat business by giving sales-event customers a free cruise aboard a luxury liner.
Texas dealership turns its Facebook page into service marketing tool
Texas Kia dealer says Facebook works so well to promote his store's service department, he's been able to slash his ad spending on TV and direct mail
VW to reboot logo for 'colorful,' EV era
The Volkswagen Group plans to tweak the namesake VW brand's logo for the first time since 2012, as it prepares for the electric-vehicle era and tries to burnish an image tarnished by the diesel-cheating scandal.
Subaru of America communications chief departs
The longtime director of corporate communications at Subaru of America, one of the hottest brands in the United States, has abruptly left the company.
Automotive News wins Neal Award
Automotive News has won a 2018 Neal Award for its 2017 series "Redesigning the Industry."
Mazda puts consumers first in 'Feel Alive' campaign
Consumers are the centerpiece of Mazda's new "Feel Alive" advertising campaign as the company tries to reposition itself as a fan-first brand.
Infiniti's attack on BMW, Audi fueled by shift to electric
Nissan's premium brand wants to use the structural changes enabled by the industry's shift toward electric and self-driving cars -- such as a larger cabin and fewer components under the hood -- as a chance to inject a Japanese touch of simplicity and space into its models.
Marketing beyond print, direct mail
Dealerships need to market parts and service via digital marketing, including social media, NADA Show attendees were told during a workshop there.
Seven states team up to drive ZEV sales
Seven Northeast states agreed to help automakers boost sales of electric vehicles, which have remained at ultra-low levels in the region despite government-mandated sales quotas designed to improve air quality.
Ford's Farley: Dealerships have to 'evolve in a meaningful way'
Jim Farley, Ford's president of global markets, envisions a future with smaller showrooms, less conquesting and a more personal relationship between dealers and customers.
OnStar rebranding efforts put safety first
GM plans to relaunch the OnStar brand in a national ad campaign, directing focus back to safety and security from connectivity. This is the first national marketing campaign for OnStar in six years.
Drive Pink effort gets the blue ribbon
The publishing group MediaPost has given AutoNation its Marketing Automotive Award for Best Campaign for a Dealer Group.
BMW hikes U.S. marketing outlays amid product push
With more new and updated vehicles to launch this year, BMW is increasing its overall U.S. marketing outlays in 2018.
Ford to double the amount of money available to dealers for advertising
Ford told dealers at its annual make meeting at the 2018 NADA Show that, by June, they'd have roughly $270 million available annually in their advertising co-op, up from about $135 million today.
Mazda dealers promised ad blitz in April
Mazda will roll out a major advertising campaign to reposition the brand after talking with dealers who feel its marketing has been lackluster in recent months.
BMW pulls out of Detroit auto show
BMW is joining German rival Mercedes-Benz and pulling out of the North American International Auto Show. The decision comes as the Detroit Auto Dealers Association contemplates moving the show to October from January starting in 2020.