Shift to fancy gear knobs draws ire of Consumer Reports

Automakers have been replacing traditional gear shifts with buttons, knobs and wheels to spruce up vehicle interiors -- but that is confusing motorists and diminishing safety, Consumer Reports says.

AutoNation captures growth of millennials

As a percentage of its new-vehicle sales, millennials grew from 9 percent in 2010 to 22 percent through the third quarter last year, Autonation found.

Sign up for our monthly sales report

We'll email you monthly U.S. sales data as soon as it's available, along with our commentary.

MORE MARKETING NEWS SALES DEALERS
The millennials are coming

So you thought millennials didn’t care about owning cars? Think again. They’re the fastest-growing segment among vehicle buyers and are likely to represent about 40 percent of the U.S. new car market by 2020.

Subaru sees Impreza as gateway to young buyers

How is Subaru reaching out to millennials? With a puppy, of course. It's one of the images Subaru of America is using to reach millennials in its national ad campaign for the all-new 2017 Subaru Impreza.

Cadillac takes on 'divided nation' in Oscars ad

Add Cadillac to the list of advertisers using an ad in an attempt to bridge political divides. In a TV spot that will run during Sunday's Oscars, the GM unit seeks to dispel the notion that America is a nation divided.

Newsletters