Toyota ramps up winter sports marketing with Burton Snowboards partnership
Audi repeats as Consumer Reports' top brand; Tesla leads domesticsUPDATED: 2/28/17 3:54 pm ET - adds links
The millennials are coming
So you thought millennials didn’t care about owning cars? Think again. They’re the fastest-growing segment among vehicle buyers and are likely to represent about 40 percent of the U.S. new car market by 2020.
Why did they buy? Millennials explain
AutoNation captures growth of millennials
Millennials won't compromise on technology
MOBILITY REPORT: How to sell mobility services
Subaru sees Impreza as gateway to young buyers
How is Subaru reaching out to millennials? With a puppy, of course. It's one of the images Subaru of America is using to reach millennials in its national ad campaign for the all-new 2017 Subaru Impreza.
New Audi S5 Coupe campaign pits man against beast
Cadillac takes on 'divided nation' in Oscars ad
Add Cadillac to the list of advertisers using an ad in an attempt to bridge political divides. In a TV spot that will run during Sunday's Oscars, the GM unit seeks to dispel the notion that America is a nation divided.
Acura lands jersey sponsorship deal with Columbus Crew soccer clubUPDATED: 2/24/17 12:17 pm ET - adds video
Acura will be the official jersey sponsor and automotive partner for Major League Soccer's Columbus Crew. The deal calls for the Acura logo to appear on the front of Crew jerseys for the next three seasons.