CDK Global buys digital agency Progressus Media

CDK Global has acquired Progressus Media, provider of mobile advertising services for dealerships and automotive marketing companies, for an undisclosed amount -- a move that bolsters the software giant's advertising business.


GM puts its data edge to work for dealers

New tools are intended to boost dealer profits and cement a more transparent, trusting relationship between factory and retailer.

MORE DEALER NEWS ACCESS F&I BEST PRACTICES FIXED OPS
CDK Global buys digital agency Progressus Media

CDK Global has acquired Progressus Media, provider of mobile advertising services for dealerships and automotive marketing companies, for an undisclosed amount -- a move that bolsters the software giant's advertising business.

M-B subscription test will hinge on dealers

Mercedes-Benz's vehicle-subscription pilots in Nashville and Philadelphia will run for at least a year and directly involve dealers in what CEO Dietmar Exler called an opportunity to learn.

Dealer anniversary

This week's dealer anniversary is Dwight Nelson, dealer principal of Selma Mazda in Selma, Calif.

Captives go online to educate consumers

Some captives have put their lease-end education tools online to improve customer satisfaction with an experience that too often leaves consumers with questions.

Video meetings boost profits

John Eagle Auto Group in Dallas holds monthly video conferences to help F&I staff brainstorm ways to improve profits at its 12 Texas dealerships.


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