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Dealers

'Built Ford Proud': New ad campaign elicits emotion, takes shot at Tesla

Ford will launch a new ad campaign featuring actor Bryan Cranston this weekend after giving dealers a first look at its annual national meeting in Las Vegas .

UPDATED: 10/19/18 4:24 pm ET - adds stock close

Meet 'the magic man' saving Canada dealerships time, money on key fobs

Shawn Khan's key fob business in Windsor, Ont., allows dealerships to be more efficient during operating hours while providing customers expert service that's cheaper and faster,

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MORE DEALER NEWS ACCESS F&I BEST PRACTICES FIXED OPS
UPDATED: 10/19/18 4:24 pm ET - adds stock close
Ford summons its swagger, shifts marketing focus to keeping loyalists

Ford is shifting its focus from winning new customers to persuading current owners to stick with its namesake brand. The new marketing approach, designed to rebut the impression that Ford is abandoning owners of Fusions and Fiestas as it stops developing new sedans, is part of a sweeping plan that the automaker's leadership team laid out to its North American dealers this week.

OEConnection to buy Britain's Bluegrasscoms

OEConnection, which specializes in helping dealers buy and sell auto parts, has agreed to acquire Bluegrasscoms, a Newbury, England company that provides many of the same services.

Walmart partners with Advance Auto Parts

Walmart announced a partnership with Advance Auto Parts that will create an automotive specialty store on Walmart.com. The news comes one day after its competing retailer Sears filed for bankruptcy.

Keeping disruption in perspective

Big shifts are coming to the auto retail world, and dealers say they're getting ready for them. But don't fall for all the fantastical forecasts you hear, they caution.

New Audi boss Del Rosso a familiar face

Mark Del Rosso won't need any introductions to his dealer network when he becomes president of Audi of America on Dec. 1. They already know who he is and what he can do.

Dealer anniversaries

The dealer featured this week is Olaf Gjovik, owner of Gjovik Chevrolet-Buick-GMC in Sandwich, Ill.

ID theft: Telltale signs that 'something's not right'

A manager's skepticism may have helped prevent his dealership from being victimized by what prosecutors say was an identity-theft and car-trafficking ring with expensive taste that managed to fool at least five other stores in suburban New York City.


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